Our Story

In the first two organizations that John Fooshee began, he followed the playbook of popular leadership culture and casted his vision and asked others to buy into it. Yes, both organizations made it. But the most captivating part for John was what came out of the hearts of the people who were involved. They had bold dreams but simply lacked the encouragement to step out. Courage is hard to come by when you feel alone.

In 2006, John asked, "What if we turned conventional wisdom around?" He teamed up with an insightful friend to start a different church. Instead of primarily casting a vision to build an organization, this one was first committed to launching people into a greater vision for their lives. The result was beautiful! Over the past decade John has helped launch the dreams of over 175 men and women in the marketplace and over 50 organizations. 

People Launching is committed to continuing this work. Each day, we get to watch people's hardships transformed into an exciting story and their work turned into something deeply meaningful.

John Oct 2017 - large.jpg

John Fooshee

President / Consultant

John has started three businesses and two churches. He has launched over 175 people into their personal calling and consulted over 50 organiations. John received his coach training from CoachNet in 2008 and has biblical studies degrees from Dallas Theological Seminary and King University. He has also served the Acts 29 Network since 2006 as an assessor, trainer of coaches and Area Lead to over 30 church plants in five U.S. states. 

He has been married to Lindsay for twenty-three years, has four kids and one daughter-in-law. He resides in Raleigh, NC.

To view John's resume, click here.


Elaine Webb


Elaine has worked in human resources for nearly twenty years. As an HR generalist, she has recruited talent to best meet the needs of the position to be filled. Her experience, knowledge, and membership with the Society for Human Resource Management have allowed her to keep on top of hiring and retention trends.   She has completed and continues training for coaching, including training with the Enneagram.  Other experience includes leading ministries, facilitating retreats and teaching classes in the local church. She has received training through the American Association of Christian Counselors, NavPress Training, Your Enneagram Coach and the Willow Creek Association.   She knows sign language and has many friends in the deaf community.

Elaine has lived in Raleigh, NC for twenty-two years. She loves spending time with her two daughters and their families. 


Sterling Fooshee

Marketing Director

Sterling Fooshee lives in Johnson City, Tennessee. Most of the time he is studying for his master's in digital marketing at East Tennessee State University. He has his own marketing coaching and website development business (check it at out sterlingfooshee.com). He also manages the marketing efforts and clients of People Launching.

Sterling and his wife, Hayley, live in Johnson City where she also attends East Tennessee State University.